| 30 March 2010 |
| Go gluten free with Byron Bay Cookies |
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Byron Bay Cookie Company is helping cafés and coffee shops get involved with this year’s Awareness Week for the Coeliac Society (10th–16th May 2010). Coeliac Disease (pronounced
‘see-lee-ac’) is a serious illness where the body’s immune system reacts to the gluten found in certain foods, making the body attack itself. Gluten is a composite protein found in a number of cereals such as wheat, rye and barley. The disease currently affects around 1% of the UK population.
The campaign builds upon last year’s highly successful launch, which aims to increase the number of cafés and coffee shops stocking and labelling products that are free from wheat and gluten. The ‘Free for Tea?’ campaign has already gained the backing of the National Trust and the National Trust for Scotland, who, once again will be
supporting the weeklong event. They are joined this year by Warner Leisure Hotels who will host a number of events across the country.
Byron Bay Cookie Company has a range of five single-wrap gluten-free cookies that have been registered with the Coeliac Society and use the internationally recognised
crossed grain logo (licence number CUK-M-107). The five gluten-free cookies are: Triple Choc Fudge, Dark Choc Orange, White Choc Chunk & Macadamia Nut, Sticky Date, Ginger & Walnut and the newly launched gluten-free Dotty.
“We are once again delighted to be able to help the Coeliac Society and the millions of people in the UK who are either Coeliac or wishing to avoid wheat and gluten. There is still a long
way to go in getting the UK’s independent coffee shops and cafés to offer a range of gluten-free
options to their customers. Just by adding a tray of Byron Bay Gluten Free Cookies to your menu offers you an effective way of tapping into the £750million gluten-free market. Taking part in this national event is a fantastic way of letting your customers know that you are offering a
gluten-free option.” commented Paul Maxwell of the Byron Bay Cookie Company.
For more information about the weeklong event or to order posters and leaflets please contact the Coeliac Society on freefortea@coeliac.org.uk or visit the website at www.coeliac.org.uk.
To order Byron Bay Gluten-Free Cookies contact your local distributor or call Beyond the Bean on +44 (0)1179 533522 or email sales@beyondthebean.com
READER OFFER – We have 2 trays of Byron Bay Gluten-Free Cookies (gluten-free Dotty and Sticky
Date, Ginger & Walnut), posters and point of sale material to offer the first 10 readers to email cookies@beyondthebean.com with their business name and address before 5th May 2010.
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