| 20 March 2010 |
| Breathable coffee is the latest innovation |
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For the ultimate caffeine hit on the move, in case you might spill that espresso over your expensive business suit, there is Le Whif. The product is an inhaler which can deliver chocolate or coffee flavour to the user just by the act of breathing them in. The latest release is the coffee variety which can provide 100 milligrams of caffeine in each hit (round about the same as single espresso). The product has sold over 60,000 in the last nine months and now with the new coffee flavour it is expected to require a production rate of around 100,000 per week.
The lipstick sized inhaler was developed by Harvard biomedical engineering professor, David A. Edwards using advanced particle engineering, which is able to reduce the coffee particles so that they're small enough to be airborne, but are too large to enter the lungs. The inhalable flavour product was developed through ArtScience Labs, which is a network of art and science labs that seek to “promote socially beneficial innovations.” Professor Edwards the inventor has likened the experience to ‘smoking’ chocolate or coffee.
Currently there are four flavoured varieties including chocolate, raspberry chocolate, mint chocolate and coffee. Later in 2010 more flavours are expected including a three course meal flavour. I hope they don’t have blueberry pie as the dessert as you remember what happened in Charlie and the Chocolate Factory.
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